There is a lot that goes into Social Media Optimization (SMO). There are many different Social Media Sites/Apps out there. This can get confusing or overwhelming for many. There is a lot to keep track of when it comes to Social Media. The short list of Social Media Sites and Apps include Facebook, Instagram, Twitter, LinkedIn, YouTube, Google+, and SnapChat. That is just the bigger names that many companies rely on. There are many more and even some specific to the field that you or your company belongs in.
Are your Social Media Profiles up to date? Are you advertising or educating on your Social Media Profiles? The best Social Media practices are to Educate first and Advertise second. Think of your Social Media Profiles as a Party. Who do you want to invite to the party and how long do you want them to stay? Is there going to be an after party? Is the after party going to be your website or landing page?
The Eighty Twenty Rule applies to Social Media well! Content Marketing vs Advertising… Your Social Media needs to be 80% content and educational material and 20% advertisements. You want to educate your followers and at the same time remind them that you offer products or services.