Content writing is fast becoming a very demanding area of expertise; thanks to content marketing, content writers are high in demand. Understanding the purpose of writing content is key to producing work with high quality. It’s meant to speak directly to a particular type of audience, could be customers, potential customers employees, investors or other stakeholders. Content can be well researched, written and creatively conceived, but if it isn’t speaking to the targeted audience, it’s not doing its job. The primary purpose of content writing is to be able to capture the interest of your audience and keep them engaged throughout the content. To be able to able achieve this; the content writer has to possess pure writing ability, high level of knowledge, creativity and writing speed.
When writing web content, think of it as an ambassador for your company, which means it has to be on point and should be able to maintain standard or else, you will lose sales. Below are some dos and don’ts of content writing.
Content Writing DO’s
Coming up with content that goes viral is the dream of every content writer. A viral content comes majorly from making the reader happy. To make a reader happy you need to find something good about the content. Place yourself in the position of the reader and carefully analyze any positive impact the content gives. This is your key to viral content.
Try to keep your content as short as possible. It is a whole different thing to write book content than online content. The attention span of online readers is a lot quicker than that of offline readers. Your paragraphs need to be entirely brief, straight to the point and at the same time covering all aspects of the content. A five line paragraph is excellent but three line paragraphs are even better.
Get acquainted with SEMrush. SEMrush is an easy to use tool that helps you understand SEO better. It enables you to calculate the total value of your keywords, shows you what your competition looks like, and even allows you to check how many backlinks you have and so much more. SEMrush gives you an overview of what your content looks like and of what value it is with SEO.
Content Writing DON’Ts
It is not advisable to self-edit your work. Although, if you want to do so, don’t do both on the same day. Your mind is already used to your writing pattern which makes it a little bit more difficult to detect errors and poor grammar constructions. Have someone go through your work or if necessary, come back to it the following day or after several hours.
Don’t assume you know it all, when in doubt Google! You will be surprised at how much you’ll learn just by looking things up. A lot of things have changed in the online content writing industry, so you need always to keep yourself updated. Let’s take the following common mistakes most content writers make when it comes to content writing. Web site vs. website email vs. e-mail, do’s and don’t’s vs. dos and don’ts. Now look these up, and you’ll be surprised by how much things has changed.
Although content writing may appear to be difficult, enough discipline and practice, makes it become both educative and entertaining.