Over the years blogging has moved on from just being a hobby to being a source of income. Lots of successful bloggers had to quit their job to become full-time bloggers. While most people see blogging as a means of airing out their opinions or just reaching out to the public, others have earned thousands of dollars from it.

What is blogging?

Blogging originated from “weblog”. A weblog is like an online journal where someone writes about their day. Like most innovation on the Internet, many people saw a marketing potential in having a blog, and blogging took off from there. Not only can a blog be used for marketing, but also, a blog can be a home business in and of itself. Blogs engage readers by allowing for comments and contributions. Blogs are often included in social media because readers can comment and discuss with the blogger and others who read the blog. This feature makes it social.

How to optimize your blog

Search engines love new content; because of this, blogging can be referred to as a significant search engine optimization (SEO) tool. It provides an easy way to keep your clients up-to-date on what’s going happening around them, tell them about new deals, and offer tips. The more a visitor comes to your blog, the more likely they are to spend money. See Your blog as your business. You could decide to go through the tasks that are involved in starting up a blog. Read up about major content management systems and which one best suits your blog. For example, if you have any plans to go the e-commerce way later, moving from an open source CMS such as WordPress to a more robust platform such as Adobe Business Catalyst might be inevitable.

Start your blog like a business

Don’t start your blog the conventional way. See it like you’re starting a physical business. Almost everything you would have needed to be in place if you were to start up a real company should also be inputted in your blog business. Here are some tips you should follow.

Launch it like a typical business

Start your blog from a pre-launch, beta phase, to the launch itself just like a startup company would do.  Most blogs often don’t start like that. While startups see a gush of excitement, blogs don’t launch like that. The secret is the blogging scene matured now so you would need to go all in and be different to be able to compete with other already established bloggers.

Earn from your blog

Although, Blogging may seem like an unrealistic career choice, with the right mentality, and effort, you can succeed as a well-known and well-respected blogger. One of the ways to make a profit from your blog is to display ads. Display ads are a tactical way to earn a profit on your site. While they aren’t the most profitable choice, you can make enough money if you have a relatively large follower’s base.