Differences between Online Marketing and Digital Marketing What is the difference between Online Marketing and Digital Marketing? Although they both seem to be channeled towards the same explanation, online marketing is entirely different from digital marketing. Most people often use these terms interchangeably, but at the end of this article, you would be able to…
2018 Top Five Apps for Business Technology has made it a lot easier to run your business. So whether you own a small or large business, some useful apps will help propel your business to the next level. The development of these apps has not only saved time for business owners and employees but has…
Blogging for Business Over the years blogging has moved on from just being a hobby to being a source of income. Lots of successful bloggers had to quit their job to become full-time bloggers. While most people see blogging as a means of airing out their opinions or just reaching out to the public, others…
Google Algorithms To give you more insight into how Google Indexes Websites, we must first look at Google Search Algorithms. Google has been the leader in indexing websites since the early 2000’s and has become a household name for many. Ever hear the term “Google It” or “Just Google It”. It is not a coincidence…
Content Writing Content writing is fast becoming a very demanding area of expertise; thanks to content marketing, content writers are high in demand. Understanding the purpose of writing content is key to producing work with high quality. It’s meant to speak directly to a particular type of audience, could be customers, potential customers employees, investors…
What is Off Page SEO? There are 2 types of SEO practice in existence; on-page SEO and off-page SEO. Most people think off-page SEO entails link building alone, but that’s not true. Although link building is the crucial and most important aspect of off-page SEO, there are other practices too. For example, social media marketing…
What is On-Page SEO? On-page SEO is merely the act of optimizing individual web pages and makes them rank higher and earn more relevant traffic in most search engines. On-page SEO refers to both the HTML source code and content of a page that can be optimized, as opposed to off-page SEO which deals with…
SEO Practices to Avoid One of the best ways to optimize your site is by implementing good SEO practices. Although there many things that could go wrong while performing SEO, it is of utmost importance to take into cognizance the don’ts of SEO practices. Let’s take a look at some major SEO practices to avoid.…